BASIC MARKETING
August 28th, 2010
Product Description
Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.
Over many editions the… More >>
The book received was just as advertised – in excellent condition. I would gladly buy from this seller again.
Rating: 5 / 5
So far this book is excellent. I purchased it for a class I am taking. It is filled with great information and has not put me to sleep at all. I find that I enjoy reading it and have a hard time putting it down.
Rating: 5 / 5
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Rating: 5 / 5
Despite being a textbook, it is actually quite colorful, with excellent illustrations and clear, concise definitions and explanations.
Rating: 4 / 5