Archive for the ‘Advertising’ Category
How advertising is customer-centric marketing tool
May 28th, 2011
How advertising is customer-centric marketing tool
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How advertising is customer-centric marketing tool
By: Manish Kumar
Posted: Mar 22, 2011
Any advertising campaign targets a particular customer or target group. This makes advertising a customer-centric marketing tool. In the following paragraphs, let us acknowledge how advertising is an important marketing tool which is simultaneously a customer-centric activity.
As a brand business owner, one needs to attract new customers, prospects and leads through an advertising campaign. An ad campaign should also encourage existing customers to spend more on the brand or product. All in all, advertising can build credibility besides establishing and maintaining his brand identity.
One of the main purposes of brand advertising is to inform or remind target consumers about the various benefits offered by the brand. This again helps the brand owner to slowly build his sales. Any advertising campaign cannot guarantee quick or instant sales of the product. It will help the brand owner to come to the notice of customers, provide valuable information (directed to customers) and engage customers’ attention so that they are finally persuaded to adopt the product.
Delhi & Mumbai, two hubs of OOH Advertising in India!
May 27th, 2011
Delhi & Mumbai, two hubs of OOH Advertising in India!
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Home Page > Advertising > Multimedia > Delhi & Mumbai, two hubs of OOH Advertising in India!
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AdvertisingArts & EntertainmentAutomotiveBeautyBusinessCareersComputersEducationFinanceFood and BeverageHealthHobbiesHome and FamilyHome ImprovementInternetLawMarketingNews and SocietyRelationshipsSelf ImprovementShoppingSpiritualitySports and FitnessTechnologyTravelWriting
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Delhi & Mumbai, two hubs of OOH Advertising in India!
By: TDI India
Posted: Mar 26, 2011
Digital revolution has created a landmark in outdoor advertising practices in the country at large due to which contemporary OOH Ads have observed a more glitzy look with a touch of class. Modern OOH tools are also flexible. Hence, advertisers can sit back in their offices and make required changes in their content or even edit/change the graphical designs etc. Time and effort saving, modern OOH advertising tools are effective means to promote a service, product or even an event. In the following paragraphs, let us have a look at some trends of OOH Advertising in Delhi and Mumbai, which are otherwise known as the hubs of Outdoor Advertising in India.
Delhi & Mumbai, two hubs of OOH Advertising in India!
May 27th, 2011
Delhi & Mumbai, two hubs of OOH Advertising in India!
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Home Page > Advertising > Multimedia > Delhi & Mumbai, two hubs of OOH Advertising in India!
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AdvertisingArts & EntertainmentAutomotiveBeautyBusinessCareersComputersEducationFinanceFood and BeverageHealthHobbiesHome and FamilyHome ImprovementInternetLawMarketingNews and SocietyRelationshipsSelf ImprovementShoppingSpiritualitySports and FitnessTechnologyTravelWriting
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Delhi & Mumbai, two hubs of OOH Advertising in India!
By: TDI India
Posted: Mar 26, 2011
Digital revolution has created a landmark in outdoor advertising practices in the country at large due to which contemporary OOH Ads have observed a more glitzy look with a touch of class. Modern OOH tools are also flexible. Hence, advertisers can sit back in their offices and make required changes in their content or even edit/change the graphical designs etc. Time and effort saving, modern OOH advertising tools are effective means to promote a service, product or even an event. In the following paragraphs, let us have a look at some trends of OOH Advertising in Delhi and Mumbai, which are otherwise known as the hubs of Outdoor Advertising in India.
Advertising PR Jobs – Common Mistakes Made in Advertising PR Jobs
May 23rd, 2011
To err is human – that is what we have been hearing since we were kids and many of us take this very cushion when we make a mistake. However when you’re in an advertising PR job, you simply cannot afford to make much mistakes; in fact if you really want to benefit from your position, you need to make sure that you do not make the following mistakes, at least!
Common Mistake Made in Advertising PR Job #1: Too Much Advertisement
Advertisement does not mean that you bombard people with advertisements even in their sleep! True, companies have increased advertisement spending but that is an overall effect of the newer companies coming into the scene as well. PR advertisement professionals were never this full with assignments! When working for a company, it is your responsibility if you’re in this role to explain your board of managers how too much advertisement can backfire.
Common Mistake Made in Advertising PR Job #2: Too Less Advertisement!
In the search of subtlety, there shouldn’t arise a case where you do not advertise at all, or advertise too less. Because of the fact that you’re an advertising and PR combo, you have to understand the DNA of the target crowd. You need to know what they are thinking and what attracts the people most.
Common Mistake Made in Advertising PR Job #3: Being too Conventional
Self Storage Advertising
May 21st, 2011
We are bombarded with an incalculable number of advertisements on any given day. Think about it; just on your drive to work you’ll hear radio commercials for car dealerships, local events, restaurants, furniture stores, shopping centers, radio sponsors and more. You’ll see billboards, bumper stickers, company vehicles, semi-trucks and moving trucks that all display company logos and phrases. And don’t forget about the billboards. So, it may seem that advertising for your self storage facility is like casting your net in a huge ocean and hoping to come back up with something.
On the contrary, a well organized marketing plan will lead you to the exact point at which to cast your net. Marketing centers around the research you should conduct within your industry. You should determine your demographic, or target customer. Then you should consider the economy in which your business is located. After thorough marketing, where to place your advertisements will come more naturally.
Advertising is the end result of a good marketing plan. Still, self storage advertising seems to be an illusive science. Many self storage operators can’t quite get the right concoction of phone book ads, billboards, flyers, etc. In addition, they wonder which of their advertisements works the best and which ones aren’t doing so well for them.
Because advertising budgets usually don’t allow you to plaster your business name on every street corner, every search engine, every mailbox, and each radio commercial, a self storage owner has to know where he gets the biggest bang for his buck.