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Posts Tagged ‘Media’

Are you tweeting, sharing content on Facebook, connecting with professionals on LinkedIn or broadcasting on YouTube? If you are then this article is definitely going to be of interest to you.

Chances are that people are talking about your brand, your services or their experience. The question is, are you aware of the conversations taking places and are you taking any action to manage your online reputation.

Let’s take a look at two distinct aspects of tracking your financial brand on the social web: Monitoring your brand and measuring your brand. The tools we will share are pretty easy to use, economical and can provide a lot of insight as to what others are saying about your personal brand online.

1. Monitor Your Brand

It is not enough to simply create a profile on a social site anymore, nor is it to post content and be ‘active’. You need to discover and listen to the conversations that could impact your business bottom line. This will allow you to learn, help, collaborate or engage with the very same people that will contribute in growing your social web presence overtime.

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Your typical ‘listening’ list’ may include your clients, prospects, former clients, industry thought leaders or business partners.

By using specific tools such as Twitter Search or Google Blogsearch, you can decide which relevant keywords you want to track and monitor. These should include your name, brand, branded products etc.  Read more...

Retail banks largely missed out on opportunities to develop online financial services during the e-commerce revolution of the ‘90s. They may be missing out again, this time within the realm of social media – except that now, the global online virtual dollar market can reach US billion in 2010, with Asia accounting for US billion, according to Engage Digital Media.

The size of financial transactions online is also increasing. In December 2009, a user of Entropia Universe’s game bought a virtual Crystal Palace Space Station for US0,000. This property currently holds the Guinness Record for the most expensive virtual world object.

Social network users and social gaming players are becoming more comfortable paying for virtual goods, and there is without a doubt, a need for convenient and secure micropayment transactions made in virtual or real currencies.

Just take a look at the variety of financial transactions conducted over social media and social games today:

•    Purchase of virtual goods e.g. Entropia Universe, Second Life, World of Warcraft, Facebook, QQ
•    Purchase of physical goods e.g. Facebook
•    Social lending e.g. Kiva, Prosper, Lending Club, Virgin Money USA
•    Donations e.g. Facebook, Twitter
•    Online dating services e.g. Zoosk

Opportunities for banks

The need for flexible and secure payment infrastructures within social media environments gives banks the opportunity to offer solutions to social media players based on their technological knowledge, processes, reliability, regulatory compliance and reputations.  Read more...

Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series)

The era of online video has arrived—now make it work for your businessIn the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?The must-have guide, Get Seen by Steve Garfield, the “Paul Revere of vid

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Advertisement is known to be the key to a successful business. There are many forms of advertisements. Media is one among them. With the growing need of advertisements for developing business, there has been a considerable growth in the number of media advertising agencies.

Different Forms of Media Advertising

The different methods of advertising products through televisions, newspapers, radio, internet, mails and so forth is known as media advertising. The main motive of the media advertising agencies is to take advantage of advertisements to increase the sales of a company and thereby overall profit.

How to Choose Advertising Agencies

Choosing correct media advertising agencies can be a difficult task as there are many online agencies that help companies to gain the required exposure through advertisements.

A proper research should be done online before taking advantage of the services of these agencies. Marketing your product to maximise sales should be the main priority of media advertising agencies.

While choosing agencies, it is important to know whether these agencies have a successful past of marketing products. These agencies should be able to demonstrate the different strategies they adopt to market your product effectively. Maximum exposure to your products and services should be the motto of reliable and efficient media advertising agencies.  Read more...

Advertising is a common practice of brand promotion widely adopted by brand owners and advertisers to popularise their brand image. Advertising is of various types and means. Depending upon the tools used, advertising is classified as television ads, radio ads, print ads, outdoor ads, internet ads, mobile ads etc. In this article, let us exclusively discuss about the significances of OOH advertising and how it leverages robust business for various brand owners.

OOH Advertising plays a significant role in contemporary brand advertising by topping the chart of advertising mediums. The launch of various rich tools and applications, the ready availability of brand message for customers when they move out of home to work, shop or whine away, the changing consumer behaviorism –all these create more opportunities for outdoor advertisers to launch unique promotion campaigns for their brands.

 

How OOH media leverage robust business for brand owners?

Its time to say bye to television & print ads and switch to OOH media for brand advertising. Ensuring effective brand communication to brand owners, OOH media has leveraged robust business for a wide range of brand owners and advertisers. Though OOH Advertising is the oldest means of brand promotion, the pendulum of brand advertising opportunity still swings towards OOH ads. Small and big advertisers both invest in this means of advertising to promote their brand business in the market place.

Why OOH ads have to pass the crucial creative test?  Read more...