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Posts Tagged ‘Media’

How can you accomplish your online branding goals as efficiently as possible?

Social Media Marketing (SMM) has become a popular alternative for online business branding. Companies don’t think of social sites (i.e. Twitter, Facebook, Myspace, Linkedin) as “websites for kids”. They are valuable Internet marketing and networking resources for business. On the other hand, there are 4 major issues involved with diving into SMM without the proper knowledge and strategies. These can “make” or “break” your success in social media marketing:

GETTING STARTED IN SOCIAL MEDIA MARKETING

Make wise choices from the beginning and move forward with a “plan of action”!

Prior to getting started in social media marketing, you need to nip the urge to join every single social site on Google. It does not hurt to have a presence everywhere on the Internet, though there is no advantage in wasting time setting up a social account that is not used. The site owner may delete it – OR – it will get outdated and look unprofessional. Plus, there is no way that you can “work” them all unless you have a team to help you. You will still want to be discerning and make a “plan of action”. You need this to properly brand your business through social media marketing. You also need this “plan of action” in order to “position” your company correctly from the beginning. This concept holds true in Internet marketing in general. 

PROPER SET UP

Meet your social market where they work and play on the Internet!  Read more...

Traditionally the financial sector leads technology innovation and used to invest huge sums in systems and software. Looking at the engagement rate of social media and the adoption of multichannel approaches it seems this industry is not yet embracing social media marketing (see graphic below)  - was it hit too hard by the credit crunch? Obviously there’s room to improve when it comes to engaging socially with customers or community building since many participants in that market are perceived rather monolithic and imposing as opposed to caring and engaging. Caused by the economic crisis in particular Banks also deal with trust issues which probably accelerate a change towards an opening to social media in the  future.

Social media engagement by industry

Nevertheless there are some success stories of how regulated industries like the financial industry can gain from social media and below are great example of sites in or about the industry from the world wide web.

Tracking social media participation

For some great insights and to get an overview of the adoption have a look at Visible Banking. It’s not very pleasing on the eye but is bursting with articles, interviews and a directory about social media initiatives of the financial services business. An example of its Twitter watch is here:

Visible Banking Twitter Watch #15 – November 2009: 877 Accounts / 46 Countries / 331,351+ Followers / 9,960 Lists – Top 10s Financial Institutions / Credit Unions / Insurance  Read more...

Broadcasters, marketers and media buyers agree that, because we now live in a video-on-demand world in which consumers control what they watch and when, the broadcast advertising model is broken.  And while the media industry is still sorting through their predicament on television, perhaps the even more troubling news is that, due to the tough economic conditions the world faces going into 2009, all indications are that online ad spending will dip over the next year.  What can media companies and advertisers do in this floundering ad ecosystem?  The short answer: they will have to change the way advertising is bought and sold, measured and delivered.

Traditional television audiences are eroding.  In October, the four biggest broadcast networks reported declines in audiences between the ages of 18 and 49.   Many analysts believe that those eyeballs are moving from television to online.  Advertising Age, in a study on social networking and its impact on television, found that 25% of users of social networking sites like Facebook indicated they were spending less time watching TV because of the time they were spending online.  And more than a third of all 12 – 64 year olds online indicated they used social networking sites regularly.   With audiences being siphoned away from television, and using time-shifting digital video recorder (DVR) technology like TiVo to skip ads while they are watching TV, advertising dollars to be had in the broadcast medium are on the decline.  Read more...

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

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Stop pushing your message out and start pulling your customers in

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how t

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

• ISBN13: 9780470547816
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For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.A completely re

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