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Posts Tagged ‘Mobile’

Mobile and internet advertising industry, mobile advertising in simple terms means advertising, by using mobile phones. The most used way of mobile advertising is advertising through SMS (Short Message Service), but there are more options also.
In early 2000s, marketing on mobile phones had become increasingly prevalent especially in Europe and Asia.It rose when corporate identities started to collect mobile phone numbers and send them relevant information via SMS. Mobile advertising initially received disapproving coverage from media for being a new mode of spam. This was when some mobile advertisers bought lists of numbers and sent unwanted content to purchaser’s phones. Many mobile advertising specialists in the mobile advertising industries had begun to use mobile advertising. Few ways of mobile advertising are;
SMS, MMS, advertising by games, videos and audios. There are several types of online advertising or internet advertising options available today. Few of them are banner ads, contextual ads, takeover ads, etc. Internet advertising/ Online advertising- Online advertising (also known as internet advertising) encompasses every brand promotion activity which is conducted through internet media. Banner ads, viral marketing, email marketing etc all come under online advertising. Internet advertising devices are widely adopted by advertisers as one of the most effective means of brand promotion.
Online ads provide customised brand promotion solution to advertisers. Interactive in nature, internet ads influence a wide range of customers to buy the product. Proven as an effective brand promotion medium, innumerable numbers of advertisers endlessly switch to online advertising for brand promotion Some major features of online advertising or Internet Advertising are:
• Easier and quicker than any other medium of advertising
• Cost is low
• Any person from any country in the world can access it
• Broad coverage
• Gives results very fast
• Implementing the ads are very easy
• Viewer can access detailed information instantly by just going to the brand’s website • Can be observed and managed easily
• Advertising can be done and viewed 24×7
• If a Brand has posts ads on pages that are related to the content of the web, the more related it is, the better it is. The advertisement should be link to the relevant highlighted products.
• Rightly position the ad where high-visibility on the webpage is possible.
• The size should be such that it should load easily without taking much time.
• Right type of ad to be advertised should be chosen.

Mobile phones and internet devices are both considered as two latest means of launching a brand promotion campaign. Redefining brand advertising in a customised and personalised manner, internet and mobile ads currently rule the roost amongst the varied tools of modern advertising.

In the following paragraphs some ways of advertising through mobile and internet are discussed.

Some well established ways of mobile advertising

Mobile Advertising covers any promotion activity which is carried out through a mobile device. Those who deploy mobile ad campaigns are known as mobile advertisers. Some ways of mobile advertising include SMS ads, wap ads, ARBT ads, gaming Ads, Bluetooth Ads etc.

SMS mobile advertising is the commonly adopted practice of mobile advertising. Through Mobile SMS advertising, advertisers target specific customers based upon demographic surveys. BULK SMS is one of the forms of Mobile SMS Advertising. Mobile Advertisers use particular software to launch BULK SMS campaigns. The number of customers who are targeted for BULK SMS campaigns range from 1 to 50,000 and mobile advertisers can send upto 20 lakhs SMS (s) per day.

Some famous ways of online advertising

Before discussing the various aspects of banner advertising, it is a must to understand the underlying objective of ADSERVER INDIA. Through ADSERVER INDIA, larger websites have a third party company who organizes where their digital advert (banner ads, viral ads etc) will appear, how many times the ad displays will appear and for how long. To put it in a nutshell, a digital company which serves the online ads to a particular website or websites is known as Adserver. ADSERVER INDIA facilitates those advertisers who do not have time to go to other websites to display their ads but would like to place their ads in renowned websites.  Read more...

Advertising via mobile phones is slowly emerging up to rule the roost in the current market scenario. Mobile phones have become one of the most effective tools of promoting a brand or service to a wide range of interested target audiences.

Mobile Advertising is a good option for brand promotion provided you have a defined budget and resource to carry out the campaign. Mobile Advertising when embedded with internet advertising can provide the most effective media campaign for a particular brand or service. Following are some available options for mobile advertising: Advergaming is one of the latest tools of mobile advertising. Mobile games are visually and thematically linked to the brand or product.

The central theme of the mobile game is built around the brand or product. Gaming is typically used by a brand owner or advertiser as a tactical strategy to create buzz about the brand. The main objective of such type of interactive mobile ads is to connect the brand through customized games or existing games. Subscription based alert ads come under another option for mobile advertising. Subscription based alert ads come as embedded messages with news alerts/jokes/cricket scores etc.

In such kind of mobile ads, a particular customer is asked to subscribe to a specific subject from a given list of options. The advertiser later provides the customer regular updates which are related to his or her subscription. The next type of mobile advertising is contest hosting ads. Such mobile advertising option allows a brand to host a particular contest, product info or dealer or service center location. Contest hosting messages come in an interactive mode for users. Sponsorship of zones is another available option for mobile advertising.  Read more...

The uniqueness of any internet and mobile marketing campaign is superior media planning and tie-ups with several websites (especially for internet advertising) or ad networks bringing a platter of relevant websites/ ad networks to the Brand, thereby bringing the Brand closer to its prospective buyers.

Advertising in Internet and Mobile media is a little different from advertising in another means. Internet and Mobile Advertising provides you reachable options and solutions to any kind of query that you have for any brand. Let us have a look at the few pros of Internet and Mobile Advertising below. Benefits of Internet and Mobile Advertising Provides immediacy: Internet and Mobile advertising successfully helps you reach out to your target customer more effectively than any other means of promotion.

Various advertisers indulge in internet and mobile advertising as it provides immediacy within a short amount of time. Adheres to your budget:Whether you are a small or big brand owner any mobile and internet advertising campaign cohesively adheres to your defined budget. Once you choose your budget and type of Advertising, the mobile and internet ad agency will keep a strict check on it. As you cross the maximum budget or end date, the particular agency will stop your ad campaign. Flexible budget: Budget is important for any ad campaign. Mobile and Internet ads offer flexible budget for your ad campaign. If you want to advertise your brand at a flexible budget, mobile and internet advertising option is the best budget fitting means of promotion.  Read more...

Vehicle Wrap Advertising Deliver Measurable ROI for Advertisers

Successful promotions and marketing campaigns can be difficult to achieve, especially when competitors are using the same online and offline channels as your company. Now that traditional television advertising and even internet advertising have been accepted as powerful and persuasive advertising platforms, outdoors advertisers are seeing an acceptance of car wrap advertising. Why? Vehicle Wraps are a high impact, cost effective form of advertising that work for all types and sizes of businesses. A vehicle wrap builds brand recognition, raises a company’s profile and reinforces brand identity.

Business owners are fast discovering that car wraps and vehicle graphics are the most economical way to reach customers quickly, especially for event promotions such as trade shows. Compared to traditional forms of advertising vehicle advertising can reach more consumers at a lower Cost Per Thousand (CPM) impressions than any other form of outdoor advertising.

AAA Flag and banner, an industry-leading provider of car wrap advertising signs, is seeing growth in car wrap advertising among small and medium sized businesses as well fleet advertising for larger companies with dozens or hundreds of vehicles. While advertising budgets for traditional media have been cut back, companies are still investing in vehicle advertising because they realize all that driving by employees is a golden opportunity to build brand, said AAA Flag President Craig Furst. Furst points out that a car wrap advertisement has the impact of a moving billboard. No other form of advertising offers a lower cost per impression than a vehicle wrap, said Furst.  Read more...