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Posts Tagged ‘Newspaper’

Advertising in newspapers and magazines is the safest and surest way to ensure high level of traffic to your website. Going by the recent figures, print advertising rules over all other advertising methods in the UK. Webwindows, a leading media agency, reasons that newspapers and magazines are a tried and tested source of advertising and having been around for so long, they are an important part of the collective psyche of the people.

Webwindows further feels that magazines and newspapers are safe methods of advertising because consumers know that in most cases only genuine people would pay to advertise. This is not the case with online the online medium for the Internet offers many free advertising channels. This according to Webwindows opens up avenues for fraudulent activities. Advertising on the web has its limitation according to Webwindows. The governments are taking measures to control activity on the Internet but there are still loopholes and people can easily be taken for a ride. That is why, Webwindows, feels that people trust newspapers and magazines more than the Internet, as far as making their purchasing decisions are concerned. The other factor that goes against online advertising, according to Webwindows, is that the cost of online advertising is going up unabated. That is, if people opt for genuine online marketing methods, they would have to pay higher than they would for print advertising.  Read more...

A recent research commissioned by Google and conducted by Clark, Martire & Bartolomeo has thrown up some interesting facts related to newspaper advertising. According to the report, consumers often research products and services on the Internet after they see them advertised in the newspapers. The study indicates that two-thirds of the people turn to the Internet to research for more information for the products advertised in the newspaper. Then again, 70 percent of the people from this group actually do make purchases following the research.

The results of the research aptly demonstrate the importance of advertising in newspapers and other print media to boost online sales. Earlier research on the subject also points to the fact that newspapers continue to dominate as popular mediums of advertising for consumers in the USA and the UK.

Confirming this trend, John F. Sturm, Newspaper Association of America (NAA) president and CEO, said, “The study also shows the trust consumers place in newspaper ads and the benefits of advertising in both mediums to reinforce consumer confidence in those products and services.”

All said, the study lends support to the belief that the print media plays a powerful role in driving and motivating people to conduct additional research on the Internet for more information. In other words, this means that newspaper advertising is an effective method to drive traffic to websites. Combine newspaper advertising with online advertising and what you get is more consumers purchasing your offerings. Both forms of advertising reinforce consumer confidence in the products and services.  Read more...