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Posts Tagged ‘Persistence’

If you’ve had an online business for more than a day, you’ve heard that “the only way to fail is to quit.” We are encouraged to be persistent from the day we are born. We prop our babies up and reach for them as they struggle to take that first step towards us.

We repeat this exercise over and over again until they finally manage to waddle unsteadily forward, arms straight out for balance. The only way any of us learn to walk is through persistence.

We shower our kids with kisses, hugs, band-aids and words of encouragement as they try again and again to ride their bikes without training wheels. We’d all still be in training wheels if not for persistence.

We admire the persistence of the Olympic athlete, the blind man who functions like a sighted person, the entrepreneur who failed at 17 businesses before making it big.

Persistence is a good character trait, right? Well, usually. But sometimes it fails us.

All too often, I see people with a new online business whose persistence is keeping them in a cycle of failure. It usually goes something like this. You see an ad on the internet about how easy it is to make money online, $10,000 your first month, quit your day job . . . blah, blah, blah.

You decide to start your new online business. You spend what feels like $10,000 that first month, but you earn nothing.  Read more...