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Posts Tagged ‘Social’

Are you tweeting, sharing content on Facebook, connecting with professionals on LinkedIn or broadcasting on YouTube? If you are then this article is definitely going to be of interest to you.

Chances are that people are talking about your brand, your services or their experience. The question is, are you aware of the conversations taking places and are you taking any action to manage your online reputation.

Let’s take a look at two distinct aspects of tracking your financial brand on the social web: Monitoring your brand and measuring your brand. The tools we will share are pretty easy to use, economical and can provide a lot of insight as to what others are saying about your personal brand online.

1. Monitor Your Brand

It is not enough to simply create a profile on a social site anymore, nor is it to post content and be ‘active’. You need to discover and listen to the conversations that could impact your business bottom line. This will allow you to learn, help, collaborate or engage with the very same people that will contribute in growing your social web presence overtime.

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Your typical ‘listening’ list’ may include your clients, prospects, former clients, industry thought leaders or business partners.

By using specific tools such as Twitter Search or Google Blogsearch, you can decide which relevant keywords you want to track and monitor. These should include your name, brand, branded products etc.  Read more...

Retail banks largely missed out on opportunities to develop online financial services during the e-commerce revolution of the ‘90s. They may be missing out again, this time within the realm of social media – except that now, the global online virtual dollar market can reach US billion in 2010, with Asia accounting for US billion, according to Engage Digital Media.

The size of financial transactions online is also increasing. In December 2009, a user of Entropia Universe’s game bought a virtual Crystal Palace Space Station for US0,000. This property currently holds the Guinness Record for the most expensive virtual world object.

Social network users and social gaming players are becoming more comfortable paying for virtual goods, and there is without a doubt, a need for convenient and secure micropayment transactions made in virtual or real currencies.

Just take a look at the variety of financial transactions conducted over social media and social games today:

•    Purchase of virtual goods e.g. Entropia Universe, Second Life, World of Warcraft, Facebook, QQ
•    Purchase of physical goods e.g. Facebook
•    Social lending e.g. Kiva, Prosper, Lending Club, Virgin Money USA
•    Donations e.g. Facebook, Twitter
•    Online dating services e.g. Zoosk

Opportunities for banks

The need for flexible and secure payment infrastructures within social media environments gives banks the opportunity to offer solutions to social media players based on their technological knowledge, processes, reliability, regulatory compliance and reputations.  Read more...

Get Seen: Online Video Secrets to Building Your Business (New Rules Social Media Series)

The era of online video has arrived—now make it work for your businessIn the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?The must-have guide, Get Seen by Steve Garfield, the “Paul Revere of vid

List Price: $ 24.95

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Advanced Internet Marketing Inc

Social media marketing is quick becoming the new advanced Internet marketing idea of choice for many new age Internet marketers. This is attributed to social network sites to not only being a new way to reach new consumers, but also their ability to function as a slightly informal forum to address current and potential customers. This advanced Internet marketing idea can be further improved with the following tips:

The keyword is social.

Building trust with your followers or fans is very important in internet marketing. Likewise, when it comes to social marketing, don’t start off with blasting a string of affiliate links to your list. They are NOT going to bite. Focus on building a relationship with them. It is not called SOCIAL marketing for no reason. It is not a one-way relationship. Take some time to talk to your list of followers and fans. It is a great way to get to know your fans and at the same time, get them to trust you. Advanced Internet Marketing Inc

Get to know your potential customers, BUT also get to know the experts.

Networking is a very important factor in social marketing. While you are focusing on building up your fan base, take some time off to also find out and befriend the experts in your niche. Thank them for the great work done and build up friendship with them.  Read more...

How can you accomplish your online branding goals as efficiently as possible?

Social Media Marketing (SMM) has become a popular alternative for online business branding. Companies don’t think of social sites (i.e. Twitter, Facebook, Myspace, Linkedin) as “websites for kids”. They are valuable Internet marketing and networking resources for business. On the other hand, there are 4 major issues involved with diving into SMM without the proper knowledge and strategies. These can “make” or “break” your success in social media marketing:

GETTING STARTED IN SOCIAL MEDIA MARKETING

Make wise choices from the beginning and move forward with a “plan of action”!

Prior to getting started in social media marketing, you need to nip the urge to join every single social site on Google. It does not hurt to have a presence everywhere on the Internet, though there is no advantage in wasting time setting up a social account that is not used. The site owner may delete it – OR – it will get outdated and look unprofessional. Plus, there is no way that you can “work” them all unless you have a team to help you. You will still want to be discerning and make a “plan of action”. You need this to properly brand your business through social media marketing. You also need this “plan of action” in order to “position” your company correctly from the beginning. This concept holds true in Internet marketing in general. 

PROPER SET UP

Meet your social market where they work and play on the Internet!  Read more...