AYMSOFT

Posts Tagged ‘Social’

Traditionally the financial sector leads technology innovation and used to invest huge sums in systems and software. Looking at the engagement rate of social media and the adoption of multichannel approaches it seems this industry is not yet embracing social media marketing (see graphic below)  - was it hit too hard by the credit crunch? Obviously there’s room to improve when it comes to engaging socially with customers or community building since many participants in that market are perceived rather monolithic and imposing as opposed to caring and engaging. Caused by the economic crisis in particular Banks also deal with trust issues which probably accelerate a change towards an opening to social media in the  future.

Social media engagement by industry

Nevertheless there are some success stories of how regulated industries like the financial industry can gain from social media and below are great example of sites in or about the industry from the world wide web.

Tracking social media participation

For some great insights and to get an overview of the adoption have a look at Visible Banking. It’s not very pleasing on the eye but is bursting with articles, interviews and a directory about social media initiatives of the financial services business. An example of its Twitter watch is here:

Visible Banking Twitter Watch #15 – November 2009: 877 Accounts / 46 Countries / 331,351+ Followers / 9,960 Lists – Top 10s Financial Institutions / Credit Unions / Insurance  Read more...

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

• ISBN13: 9780470499313
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Stop pushing your message out and start pulling your customers in

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how t

List Price: $ 24.95

Price:

More Marketing Products

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

• ISBN13: 9780470547816
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.A completely re

Rating: (out of 259 reviews)

List Price: $ 19.95

Price:

• ISBN13: 9780470344026
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional … More >>

Social Media Marketing: An Hour a Day

• ISBN13: 9780470499313
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description
Stop pushing your message out and start pulling your customers in

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of th… More >>

Inbound Marketing: Get Found Using Google, Social Media, and Blogs