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Posts Tagged ‘Webwindows’

According to Webwindows, a leading media agency in the UK, an ideal advertising strategy should combine the best of offline and online media to derive maximum returns. Both mediums can not function in isolation and Webwindows rightly suggests that small and medium sized businesses should not target just one medium but harness the power of both for better e-commerce results.

Given the fact that online sales are on the rise thanks to the comfort level and the easy convenience to shop any time of the day and night, online companies should spread out their advertising spend across the online media and print media to drive traffic to their websites. Webwindows feels that though small and medium sized online retailers can opt for PPC campaigns to increase traffic to their websites they should also take into consideration the other option of placing classified advertisements in the newspapers and magazines that have a wide circulation. For example, online companies can place their classified advertisements on the Webwindows page that appears in the weekend supplement of seven leading newspapers in the UK. The Webwindows page is browsed by a dedicated group of consumers who are actually looking for bargains or products and services to purchase online. So online companies simply need to place a well drafted classified advertisement in the Webwindows page, clearly mentioning the URL of their websites so that the consumers can log on to the website and make their purchases. Here it is also important to point out why online retailers should advertise on dedicated pages such as the Webwindows page that appears in the leading newspapers in the UK. The Webwindows page, over the last ten years, has built up a formidable reputation and readers know that this is where they can find advertisements for the best online bargains. Also the Webwindows page appears on weekends when people have enough time to browse through the advertisements at their own leisure.  Read more...

The easy accessibility of the Internet had taken the advertising world by storm with many companies taking to the online medium to advertise their goods and services to a global audience. However, the latest research figures are proving that the most effective advertising medium continues to be the print media. Webwindows, a leading media agency in the UK, feels that by advertising in newspapers and magazines you can reach a more focused group of consumers who wish to buy your offerings online. According to Webwindows, the online medium is better for making purchases because of the comfort level it offers in that people do not have to go long distances to make purchases. Webwindows, on the basis or trends and studies, feels that when it comes to advertising, newspapers and magazines prove to be more effective. This is because consumers put more trust in newspapers and magazines as compared to online advertising. Webwindows reasons that this is because people who advertise in newspapers seem more genuine because they are paying for advertising for their offerings. Advertising online is in some cases, free and therefore Webwindows rightly concludes that chances of fraud can be high.

Webwindows makes color advertising accessible and cost effective for small and medium sized companies to advertise in seven leading newspapers in the UK. The Webwindows page, which appears in the weekend supplement of the newspapers, is especially dedicated to small and medium-sized companies to advertise their offerings. The Webwindows page is read by an extremely dedicated group of consumers who are looking for good online bargains which they can purchase from the comforts of their homes.  Read more...

Though online media has taken the advertising and marketing world by storm by virtue of its cost effectiveness and its global reach it is yet not in a position to take on the might of the traditional or the offline media on the basis of its merits. So the perfect solution for a company is to combine the merits of both online and offline media advertising to promote products and services, create brand awareness, or sell its goods.

 

Before we proceed, let us first discuss the methods of online advertising to strengthen our case as to why offline media advertising is beneficial to your business.

 

The most prominent advertising and marketing medium for your products and services is the website. One important pre-condition for the website to really function as an effective medium is that there should be visitors to it. To drive traffic to a website, online companies use search engine optimization techniques such as the use of the right keywords, RSS feeds etc. Yet given that there are millions of registered websites and majority of them opting for these methods to increase traffic, the job becomes very complex. While the importance of search engine optimization techniques can not be undermined, businesses and organizations can improve traffic to their websites by advertising in offline media to spread their message and create an awareness of their websites. For example, you can advertise with Web Windows, UK who make colour advertising in the weekend supplement sections of seven broadsheet newspapers accessible for smaller advertisers. The huge national exposure that comes of appearing in these publications helps website owners substantially increase their traffic. The reason for this is obvious. Newspapers have a wide audience reach and statistics reveal that majority of the people do browse through them more leisurely during the weekends. So if you advertise in a newspaper, chances are that your potential clients would be able to see the advertisement of your website. So all said, through offline advertising you can target your required age groups and social demographics and reach consumers with higher disposable incomes.  Read more...

A recent research commissioned by Google and conducted by Clark, Martire & Bartolomeo has thrown up some interesting facts related to newspaper advertising. According to the report, consumers often research products and services on the Internet after they see them advertised in the newspapers. The study indicates that two-thirds of the people turn to the Internet to research for more information for the products advertised in the newspaper. Then again, 70 percent of the people from this group actually do make purchases following the research.

The results of the research aptly demonstrate the importance of advertising in newspapers and other print media to boost online sales. Earlier research on the subject also points to the fact that newspapers continue to dominate as popular mediums of advertising for consumers in the USA and the UK.

Confirming this trend, John F. Sturm, Newspaper Association of America (NAA) president and CEO, said, “The study also shows the trust consumers place in newspaper ads and the benefits of advertising in both mediums to reinforce consumer confidence in those products and services.”

All said, the study lends support to the belief that the print media plays a powerful role in driving and motivating people to conduct additional research on the Internet for more information. In other words, this means that newspaper advertising is an effective method to drive traffic to websites. Combine newspaper advertising with online advertising and what you get is more consumers purchasing your offerings. Both forms of advertising reinforce consumer confidence in the products and services.  Read more...

When we talk about advertising, we generally refer to commercial advertising or paid advertising done through traditional channels such as newspapers, magazines, radio and TV. The other advertising medium that has taken the world by storm is the Internet. Advertising, as the term is used today, is then broadly classified under two sections, Traditional advertising and online advertising. Before discussing how to devise an effective advertising strategy, we first need to understand the different types of advertising channels available to us.   As said, traditional advertising channels include newspapers, magazines, TV and radio. Of all these, newspapers and magazines can be said to be more popular than TV and radio given the fact they are comparatively less expensive and within the reach of small and mid-sized businesses. Then again, people read newspapers and magazines at their own leisure while for TV and radio, you have to buy fixed time slots for your advertisement.   Online advertising, also referred to as web advertising, is by far the cheaper option for reaching a global audience at minimal costs. There is nothing like your own website to promote your offerings. Then there are other options such as online banner advertisements, Google AdWords advertising, pay per click options that you can explore.   Now that you are clear about the mediums available, you can focus on devising an effective advertising strategy. To devise an effective advertising strategy you should take into consideration the pros and cons of each medium and then devise a marketing plan that exploits each medium to effectively communicate your message and reach your target audience. There are, of course other factors that you should take into consideration. Your budget, for instance, will go a long way in deciding which medium you use.   Given the cost effectiveness and global reach of online marketing, more and more companies are focussing their advertising strategy on using online resources. However, it is important to point out that there are millions of registered websites listed on domains and so it is really difficult to drive traffic to your website or in other words get your target customer group to visit it. Yes, there are search engine optimization methods available but when you devise an advertising strategy keep in mind that one of the proven ways to get your target audience to visit your site is to advertise it in newspapers and magazines. Research has shown that a startling 70 percent of people browse through the Internet to search for products and services that they have seen advertised in newspapers and magazines. So when you devise your advertising strategy do keep in mind that you can reap maximum benefits only if you judiciously combine online advertising with offline advertising.   Well this may seem cumbersome to some people for they would need to enquire about buying newspaper or magazine space and search for the right rates. Then again, which newspaper and magazine to advertise? Well if you have any such questions in mind, then you can take the help of companies and agencies that specialize in providing offline advertising support to online companies. One such company is Web Windows, UK based company that offers attractive packages in offline advertising in newspapers and magazines across the country. Web Windows can help you place your advertisement in the colour supplements of major newspapers in the UK such as Sunday Times, Sunday Telegraph, The Observer to name only a few, at cost effective rates. So advertise your online business in all the major newspapers in the UK and see the results in the form of increased numbers of web enquiries, increase in sales, increased number of repeated purchases and improved customer loyalty and long-term competitive advantage.